Brand Identity
Graphic Design
Apparel Design
The Miami Waves are a fictional professional volleyball team based in Miami. The team seeks to embody the vibrant energy and coastal spirit of Miami. The brand identity needed to reflect the dynamism and energy of the sport, whilst capturing the beachside culture of the city.
The versatile and adaptable identity ensures functionality across digital, print, physical merchandise and collateral. The nuanced integration of a volleyball element into the wave icon elevates brand performance and recognition, providing a visual link to the sport. Development of additional brand elements provided assets for application on uniforms and branding collateral, enhancing the depth and impact of the brand.
