Brand Identity
Art Direction
Photography
The project delivers a new brand identity for Nike Running, and art direction for a promotional campaign. The strategy was to shift the brand’s tone of voice to more accurately align with the ethos of the iconic slogan, Just Do It. Integration of a new titular direction using the imperative form, Nike Run, enables the brand to articulate action and intent.
Copywriting for the art direction needed to be indicative of Nike. ‘Faster’ represents a concise and impactful culmination of Nike’s status, and its core values of performance and innovation. It also strategically functions as both an imperative and an adjective, making the word increasingly versatile in how it's perceived and interpreted.
(University Capstone Project 2022)
