Brand Identity
Motion Design
PARTIPARTI is an emerging DJ based in Naarm/Melbourne, carving out a distinct presence in the evolving world of techno music by reconnecting the genre with its roots. Subverting conventional modern practices, PARTIPARTI instead pursues an authentic approach that embodies the genre’s analog origins, mastering the art of vinyl. PARTIPARTI brings a raw energy to his craft, delivering immersive soundscapes and sets that celebrate techno’s ‘underground’ ethos. With a dedication to pushing boundaries and a reverence for tradition, PARTIPARTI bridges the timeless with the contemporary to deliver a reimagined era.
Techno has evolved and pervaded the mainstream consciousness. A previously more ‘underground’ scene associated with rave culture, it has acquired greater social influence and popularity.
The strategy was to develop a visual identity that embodies PARTIPARTI’s dedication to pushing boundaries and reverence for tradition. The identity needed to serve as a cohesive and articulate distillation of the brand culture and personality—resonating with both subversive underground music communities and broader audiences engaging with the evolving electronic music landscape. Balancing the raw, underground ethos and energy of techno with an innovative, modern aesthetic.
