Brand Identity
Pyzel Surfboards hail from the North Shore of Oahu, Hawaii. A distinctive and recognisable brand synonymous with high performance surfboard design, derived from surf culture. The brand personality and essence can be defined as performance, innovation, and artisanal.
Presented two alternative brand identity proposals. Deconstructing the existing logo identified two core components, a logotype and a graphic element, outlining a distinct avenue for each proposal. A construction-oriented process, using shape to build and define form, enabled the creative outcomes to embody the brand’s purist artisanal approach to surfboard design, and performance values.
