Brand Identity
Social Media Assets
True Talent Academy is a basketball training institution based in Melbourne, specialising in personalised skills development. The project involved the development and activation of a cohesive and versatile visual identity system that aligns with a refined brand strategy and direction, improving brand perception.
The strategy was to develop a dynamic visual identity that embodies professionalism and performance. It reflects an articulate distillation of the brand personality and values, seamlessly blending energy and impact to reflect the sport’s dynamic nature. The versatile logo system provides adaptability across all applications and touchpoints, ensuring brand clarity and impact in a saturated and competitive market.
A nuanced take on a recognisable symbol establishes an immediate visual link to the game, increasing brand recognition and retention in a saturated market. The wordmark element features a high-contrast sans-serif typeface that communicates a powerful and imposing presence, reflecting qualities inherent to the game and its culture. Developed additional promotional campaign assets for social media.
