Brand Identity
True Talent Academy is a basketball training institution based in Melbourne, specialising in personalised skills development. Delivery of a cohesive and versatile visual identity system that aligns with a refined brand strategy and direction, improving brand perception.
The visual identity is dynamic, and embodies professionalism. A distillation of the brand personality and values, it seamlessly blends energy and impact to reflect the sport’s dynamic nature. The nuanced take on a recognisable symbol establishes an immediate visual link to the game, increasing brand recognition and retention.
