Art Direction
Graphic Design
Volley Näfels is a professional volleyball club based in Switzerland, playing in the Swiss National League. The club has seen immense success during its history, winning the Swiss Championship, Swiss Cup and Supercup numerous times. The club also competes in international competitions hosted by the governing federation, CEV. The project delivers a new art direction, and branded communications.
The strategy was to develop an art direction that visually elevates brand awareness and perception, and clearly identifies the brand’s core purpose as a professional volleyball club. Dynamic and bold visual language that seeks to capture the emotion and precision of the game is intended to reflect the brand environment and personality, promoting engagement with branded communications.
